Data Analyst & Analytics Consultant

Marketing, Revenue & Growth Analytics

New York, New York

A man with black hair, a mustache, and a tattoo on his left arm, smiling while standing indoors near a large window with a cityscape in the background.

Victor Cornejo —  Data Analyst & Analytics Consultant, New York City

I’m a New York–based data analyst and analytics consultant helping teams make better decisions from messy, real-world data.

My work sits at the intersection of analytics and marketing, supporting clients across SaaS, real estate, hospitality, and professional services. I lead projects end-to-end — from pulling and cleaning raw data (POS systems, marketing platforms, web analytics) to building dashboards, running regression models, and translating results into clear, business-ready recommendations.

I work primarily in Python, SQL, and Tableau, using data to inform pricing strategy, demand forecasting, and campaign performance across SEO, paid media, and lifecycle channels.

Before moving fully into analytics, I trained in law — a background that shapes how I approach data: structured thinking, attention to detail, and a bias toward evidence-based decision-making. Combined with client-facing experience, this allows me to communicate complex findings clearly to both technical and non-technical stakeholders.

Fluent in English and Spanish, I’m comfortable working directly with leadership teams and turning analysis into actionable decisions.

Open laptop on a white desk displaying computer code, with a large monitor behind it, a smartphone to the left, a cup, headphone, and a small plant.

Selected Analytics Work

A selection of client-style analytics projects focused on growth, retention, and real-world marketing performance.

Key Drivers of Churn — Translating Model Coefficients into Actionable Insights

Media Impact — Channel Effect Sizes from MMM

Model Performance — Comparing models to identify the strongest classifier for targeted churn-reduction

Geo-Lift Experiment — Validating MMM Insights with Regional Tests